Whenever children watch the popular children's network Nickelodeon, nearly 80 percent of food ads they see are promoting foods of poor nutritional quality,
according to an analysis conducted by the Center for Science in the Public Interest.
This is only "a modest and not quite statistically significant drop from 2005, when CSPI researchers found that about 90 percent of food ads on Nick were for junk food," CSPI announced.
The watchdog organization points out that between the two studies (in 2005 and 2009), the food industry instituted a self-regulatory program through the Council of Better Business Bureaus, the Children’s Food and Beverage Advertising Initiative (CFBAI).
Listen to what else CSPI discovered with advertising from food companies that
participate in the "self-regulatory program."
Of 452 foods and beverages that companies claim are acceptable to market to children, 267, or nearly 60 percent, do NOT meet CSPI's recommended nutrition standards for food marketing to children, such as General Mills' Cookie Crisp and Reese’s Puffs cereals, Kellogg Apple Jacks and Cocoa Krispies cereals, Kellogg Rice Krispies Treats, Campbell's Goldfish crackers and SpaghettiOs, Kraft Macaroni & Cheese, and many Unilever Popsicles.
"While industry self-regulation is providing some useful benchmarks, it's clearly not shielding children from junk food advertising, on Nick and elsewhere," said CSPI nutrition policy director Margo G. Wootan.
"It's a modest start, but not sufficient to address children’s poor eating habits and the sky-high rates of childhood obesity."
"Nickelodeon should be ashamed that it earns so much money from carrying commercials that promote obesity, diabetes, and other health problems in young children," Wootan said. "If media and food companies don't do a better job exercising corporate responsibility when they market foods to children, Congress and the FTC will need to step in to protect kids’ health."
Wootan makes some valid points. Nick should be embarrassed by the fact that so many TV ads pitch junk foods that can lead to obesity, diabetes and more.
It's time, I believe, for the government to step in to prevent junk food advertising to kids.


























Eat All the Pancakes You Want & Leave Happy, Ad Says. Huh? Wrong!
You've got to be kidding!
Eating as many pancakes as your heart desires will not make you happy!
Isn't it more accurate to say: "Eat all the pancakes you want, especially ones smothered in butter and syrup, and leave feeling bloated, gross and angry at yourself for pigging out!"
Just imagine: After you eat a pile of pancakes, you'll probably say, "Ugh! I can't believe I ate all those pancakes! I'm so unhappy!"
Wait, that's not all! Let's assume the restaurant's deal really entices you. So, after overeating for several days running on all that sugar (think syrup), fat (butter) and those refined carbs or sugar (the pancakes work in your body like sugar), you can expect to get even more unhappy when you look on the bathroom scale!
Admittedly, you may feel "happy" ever so briefly. In other words, you'll be upbeat and "high" from all the sugar and refined carbs for maybe 1/2 hour or even an hour. But soon, you'll come crashing down and reality will set in. Unfortunately, you may even have more sugar cravings later that day.
What baffles me is that this particular eatery does sell other food fare that's not carb-centered. How can this company permit their ad agency to create such a politically incorrect ad in this weight-worrying climate? Why not promote all-you-can-eat salads or something more healthy instead?In case you believed the TV bunk that eating pancakes to your heart's delight can will make you happy, I'd recommend that you learn about the dangers of all those refined carbs and sugars. Would you like to be healthy and happy? If so, then gobbling pancakes is not the answer.
Eating pancakes, along with other processed carbs and sweets can, over time, lead to health troubles galore, from heart disease to cancer to type 2 diabetes, as you can learn my book SUGAR SHOCK!
Still want some pancakes? I hope not!
Stay tuned for my healthy "pancake" recipe, which I'll post here tomorrow,
Technorati Tags: all you can eat, cancer, carbs, Connie Bennett, dangers, fat, heart disease, low carb, pancakes, refined carbs, sugar, sugar buzz, sugar detox, sugar high, Sugar Shock, syrup, TV ad, type 2 diabetes
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