The fact that cupcakes are on the cover of my upcoming book, Beyond Sugar Shock -- officially out June 1 but available for pre-order now through Amazon and my publisher Hay House -- has triggered some fascinating and even strong reactions. Quite surprising to me!
Discussion about cupcakes on the cover began when my Facebook friend Natalie told me on my fan page that the cupcakes bothered her so she simply covered them up with a piece of paper.
See her photo here and my response as to why cupcakes were on the cover.
Natalie's reaction and clever cover-them-up response got my wheels turning.
So last night, I sent an email to people on my mailing list to invite them to share their opinions about the cupcakes on the cover.
Did we make a cupcakes no-no, or is the cover a good one?
After all, I want to help people, not entice them!
So here are some of many replies I received about the cupcakes on the cover of Beyond Sugar Shock.
Mary wrote:
"I do not like the cover! I am sorely tempted by such things, visually speaking! It's just like today's women's magazines, with a picture of chocolate cake on the front with the constant headlines that feature the latest diet underneath. Cruel. I really do not like the cupcake cover. I do love cupcakes though : )The cover needs to be changed or I will never recover this addiction and I need all the help I can get. I mean, a book on how to give up pornography with half naked women on the cover makes no sense either, eh? : )"
What intriguing comments. I never even looked at it that way!
Next, Bonnie had some brilliant observations:
"I think the cover is fine. But I guess I can say that because cupcakes aren't my weakness, cookies are!! Homemade cookies!
"I have a couple ideas: One is to make a jacket that has something covering the cupcakes, and when you are ready, you can take the jacket off the book to reveal the original picture with cupcakes.
"The other one is the cupcakes would have things like insulin needles, bottles of medication etc. sticking out of it. Maybe one could have legs and be standing on a scale. One could be holding doctor's bills!"
Oh how funny, Bonnie! We'll see what my publisher, Hay House, says about your innovative ideas for future covers (once they sell out the initial books).
Meanwhile, Karen weighed in:
"Connie - I think cupcakes are a brilliant idea - I walk around NYC these days and see seemingly normal looking people strolling down the street eating giant cupcakes. I see cupcake bakeries on every corner, and cupcake TV shows on several cable channels. Good luck with the book!"
Linda also was upset with the cupcakes on the cover of Beyond Sugar Shock:
"I find the cupcakes on the cover offensive and sense that it is a marketing ploy to get people to notice the book. I feel it is manipulative. The title on the book is enough to take notice but the cupcakes make me feel that my problem is being taken lightly."
Please, Linda, you know that I take your problem very seriously. Remember, I used to suffer myself from a very serious sugar addiction. (In fact, you can read my sour story in Beyond Sugar Shock.) You also may want to know that I've been dedicated to helping people break free of their sugar addiction since 2002, and I quit four years before that.)
Frances, a nutritionist, offered a more measured perspective:
"Connie, Congratulations on your upcoming book!! As for the cupcakes, I haven't actually seen the cover.........however seeing those moist delicious sugar bites is hard to refuse. When I read the Wheat Belly book, they had gorgeous bagels on the front that I could smell --they looked sooo good.
"I am a Nutritionist and all my clients are sugar addicts. Seeing the pictures of our favorite foods is hard, but hey, perhaps it will help us as we see the real thing out and about in our day to day living. Thanks for all you do to make this world a better place! Blessings to you!"
And Dina wrote on my Facebook fan page about the cupcakes on the cover:
"WHY [did you do this]? Sabotaging decision that probably has roots in marketing. Not funny if you're addicted to sugar. Would you put a booze bottle on the front a text for Alcoholics Anonymous? It is a concern that we even have to have this discussion. You and the publisher could apologize and put an appropriate image in its place."
Dina, I apologize if the cupcakes bother you.
I also said I'm sorry here, too. And the day before, I conveyed my sincere regrets here, too.
Nicole also posted on Facebook:
"Yeah, it would have been much better to make a photo of a generic young women / man in fitness gear to showcase the 6 week aspect! ;) i think the cupcakes are bit too simple, suggesting its a cooking book or something similar, missing the 'move beyond' aspect but otherwise it is just a book cover - who ever is 'offended' by that needs to get a life. :)"
And then Mary wrote:
"Hello Connie, I honestly would have used something other than cupcakes for the cover...but, your intent will perhaps launch a whole new wave of Sugar Consciousness...because of the cupcakes! Onward and good luck! Mary"
Thanks, readers, for sharing your thoughts.
Just know that my goal and intention is to give you and millions like you tools so that you can easily achieve a state of what I call "Sugar Freedom." You can and will rise above feeling a prisoner to your habit, I believe, if you buy Beyond Sugar Shock, no matter what cover it has.
Please join our discussion. What do you think about the cupcakes on the cover? I'm eager to learn your opinion.
Post your thoughts here or on my Facebook page.
By the way, if you have a sugar addiction, I'm here for you. And please know that I've put years -- more than a decade -- into bringing you Beyond Sugar Shock. So, please don't judge my book by its cupcakes cover!
Eager to get help personally from me? Join my Sugar Freedom Now Course, which you can attend either live or via pre-recorded programs.























Connie's Confession: Taking Back My Power & Healing My Broken Heart
After a loss—whether it’s the death of someone you love or the end of a relationship—have you ever felt suspended in limbo? Plus, you just couldn’t find your mojo again?
Well, I feel ready to come clean with you. Ever since my dear mother passed away recently, I’ve been a grieving, heartbroken, stymied health coach and wellness author in crisis. In short, I’ve been feeling “off.”
While I’m working to get closer to being “on” so I can serve you again, I’m now ready to make a confession.
Plus, Cheerful Connie isn’t around as much anymore. Not only that, but I’m not sure where I should live now.
A little bit of history is in order. Slightly more than a year ago, I gave up my apartment in New York City (where I’d been for a decade) and moved back to California to be of service to my dear dying mother, who had stage 4 lung cancer. (But she decided to let the disease progress at its own course -- she choose to forgeo chemotherapy and meds for fear of horrible side effects.)
Now that I’ve lost my mother, I’m all alone in another part of the country, without her and without my friends in the Big Apple.
Loss, I’m discovering, can wallop you. It can toss you into turmoil and turbulence. And if your dear mommy died, that can send you whirling.
I’ve also been in a quandary. I’m a health coach, life coach, and bestselling author (Sugar Shock and Beyond Sugar Shock). How can I share with you my intense pain and sad truth that I’m just not back to being my best me?
And why is Cheerful Connie taking so long to return? While she’s starting to make a comeback, she’s still often frustratingly elusive.
Previously, I didn’t tell you the full truth about how Mom behaved badly in her last year, how horribly she treated me at times, and how My Last Year with My Mother was an utterly grueling ordeal.
The reason I told you a half-truth before is because I was simply too embarrassed, hurt, and heartbroken.
What's more, I want to honor, respect, and put the best foot forward on behalf of my Mom, whom I dearly loved, admired, and respected.
I really, really adored my mother, and I was very, very reluctant to share her weaknesses.
Before, in this blog post, I offered only glowing praise for my mother and how she taught me—and you—how to leave Planet Earth with spunk and style.
Yes, fall 2011 to fall 2012 was a charming, wonderful, poignant time, during which my beloved mother shared valuable lessons with me. She blazed (often with me along) through her impressive culinary and cultural bucket list, and we had many pleasant moments together.
In other words, My Last Year with Mom was full of sweetness. But it was glutted with bitterness as well. That’s why I now call this time My Bittersweet Last Year with Mom.
Now, I feel ready to tell you a little about the bitter part.
What made My Last Year with Mom especially gut-wrenching and tear-jerking for me was that the calm, coherent, often-poised mother I loved and knew vanished.
Instead, as her brain and body were invaded by cancerous cells, she became Crabby Cancer Mom, someone who could be accusatory, angry, argumentative, confrontational, controlling, cruel, demanding, difficult, distrustful, hostile, insulting, irrational, manipulative, mean, and vindictive.
For reasons I still don’t quite understand—other than that dying people take it out on people they love the most—Crabby Cancer Mom displayed a particular vengeance and viciousness towards me. That was especially tough to take since I’d given up my apartment in New York City and relocated for her. (I’m now living in a cramped but peaceful place I hurriedly took after Mom angrily threw me out of her home for the umpteenth time.)
By the way, the reason it was urgent and imperative that I relocate for Mom is that I was her closest living relative. If I hadn't moved, my poor mother would had no family members there for her often in her dying days. (My sister and mom had been estranged for more than a decade.)
So to summarize, during My Bittersweet Last Year with My Mother, I was a victim of Mom Abuse.
Bear in mind that my mother’s mistreatment of me was unintentional. It was the cancer’s fault.
Real Mom was in the dark. She didn’t know what she was doing. At least I don’t think she did.
But although I knew Crabby Cancer Mom was NOT my Real Mom, I still often felt confused, frustrated, exasperated, aghast, helpless, devastated, sad, downright shattered, and absolutely frightened to be myself.
Of course, experts recommend that you set limits in your relationships.
“Speak up for yourself,” they suggest. That’s good advice, but when you’ve made a strong commitment to yourself to be there no matter what for your angry, dying mother, you can’t set boundaries, especially if—as her disease infects her thoughts and behavior—she treats you abysmally. (In fact, she treated me so horribly that some people who witnessed her putdowns were shocked that I stood by her.)
Anyhow, I’ve been reeling in aftershock for the past four months. And I’ve had enough.
It’s time to take back my power. I’m determined.
To get to a centered place where I can serve you again, I’ve now mapped out my comeback.
Of course, you want me to be there fully so right now, I’m dedicating myself to “refueling,” regrouping, rediscovering my true calling, uncovering my strengths, finding inner peace, and reaching a higher plane.
I invite you to join me. Go on your own voyage of healing and rebirth so you can Take Back Your Power.
Even if you aren’t grieving the loss of a loved one, you can become dedicated to rediscovering your own beauty and wisdom.
Please let me know what transformational methods work best for you to Take Back Your Power. I’m eager to explore tactics that I may be overlooking.
By the way, please stay tuned.
On April 15, I will be celebrating 15 years sugar-free (mostly). Yikes!
In honor of that landmark, I’ll be giving lots of radio and TV interviews about my most recent book, Beyond Sugar Shock, which came out while Mom was dying. (I’m so grateful that before Mom passed away, she saw and was very proud of me for my new book.)
I’m also planning a newly improved six-week Sugar Freedom Now Virtual Retreat. It begins March 6.
Thank you kindly for your patience during this challenging, but transformative time.
Special thanks to Jessica Urmanec for creating the above illustration.
Technorati Tags: abuse, Beyond Sugar Shock, Bittersweet Year, broken heart, Connie Bennett, heartbreak, stage 4 lung cancer, sugar addiction, Sugar Shock
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