From Jennifer Moore
Yikes! A total of 44 major food and beverage companies spent a whopping $1.6 billion dollars in 2006 marketing their products to kids 17 and under, according to a report released by the Federal Trade Commission.
The FTC says in a press release that "although there is room for improvement, the food and beverage industries have made significant progress" in marketing more responsibly to children since 2005 when the FTC and the Department of Health and Human Services convened the Workshop on Marketing, Self-Regulation & Childhood Obesity to address the issue.
Oh, really? I'm not so sure about that.
For starters, the food makers promised to either stop targeting ads at kids or to advertise only "better-for-you products" to them.
One product that apparently meets these guidelines, devised by the food corporations themselves, is Kellogg's Apple Jacks cereal, which was specifically reformulated so that it's "better for you" (notice that they didn't say "good for you"), according to Stephanie Clifford of The New York Times.
But a look at Kellogg's website shows that Apple Jacks contains 12 grams of sugar per serving.
In fact, the very first ingredient listed on the Apple Jacks package is sugar. If that's an example of something that's supposedly better for kids, I shudder to think what was worse.
Big Food also issued its own report and press release congratulating themselves on meeting its own guidelines.
The food makers' report notes that companies used varying criteria to determine the sugar content of "better for you" food, such as food that has no more than 12 grams of sugar per serving (which doesn't count sugars found naturally in fruits, vegetables, or dairy).
So, by my calculations, Kellogg's did the absolute least they could, using their own lax standards, to make their Apple Jacks less unhealthy.
The companies also decided for themselves what exactly advertising aimed at children means, so the standards vary.
Interesting. Don't you think Coca-Cola was well aware that kids watch shows that aren't primarily aimed at them such as "American Idol," which appeals to some 2 million youngsters, according to Clifford's New York Times article?
The FTC and Big Food will have to forgive me for being none too impressed with this so-called progress.
I'm not the only one who isn't bowled over. The Campaign for a Commercial-Free Childhood issued its own press release on the FTC's report, which concludes this way:
"Given the concerning picture of food marketing’s infiltration of children’s lives painted by the FTC report, it is disappointing that they continue to perpetuate the myth that self-regulation can effectively rein in an industry whose profits rely on commercializing childhood."
The Center for Science in the Public Interest also weighed in with some strong words of their own, saying that Big Food's pledges to be more responsible are "carefully tailored with loopholes" and arguing that there's a "disconnect between the food industry’s talking points and what we actually see on television during children’s programming."
Given the crisis of childhood obesity in the U.S. and the seemingly endless ways food manufacturers have found to push their products on children, I completely understand why the CFCC and CSPI feel so strongly.
As a mother to a five-year-old, I also strongly believe that Big Food isn't doing nearly as well as they should be.
From Jennifer Moore


















First off, tomorrow -- that's Tuesday,July 24 -- I have the distinct honor of interviewing the amazing 
Dr. Wasink is author of the much-acclaimed book, 











Sign Up Now for the Great Worldwide Sugar-Out Challenge on Jan. 16
Are you like Oprah -- tired of lugging around excess weight?
Do you feel that you have no control over your sugar or carb habit?
Are sugary foods your "drug of choice"?
Would you like to get more energy, focus better, rev up your libido, get along better with loved ones and get a hot, trim body?
If you answered yes to any of the above questions, you'll want to join the First Annual Great Worldwide Sugar-Out Challenge, which takes place Jan. 16.
Many of us experts are here to help you begin to lick your sugar habit.
We're here to give you the support, compassion, information and education that you need and deserve.
My co-organizer Dr. Scott Olson and I invite you to take our challenge by submitting your comment here.
Spend time on Jan. 16 to look at your sugar issues, learn about the dangers of sugar overloading (which people around the world are doing) and cut it out totally on that one day.
Wondering what could happen if you kick sugar? Read these amazing success stories now.
So sign up here now.
Make sure to tell us about your sugar history, what a lot of sweets do to you and what you envision for the future if being sugar-free was a reality.
What are you waiting for? Join us now.
And spread the word. We want to get a huge viral campaign going.
After you sign up, mark your calendar.
Our festivities begin Jan. 16 at 12 p.m. Eastern on my Gab With the Gurus Radio Show for the Great Worldwide Sugar-Out Challenge,.where we'll be joined by some of the biggest health and sugar experts in the country. (You can listen live or later, at your convenience, to a podcast.)
For instance, we'll be joined by Dr. Ann Louise Gittleman, author of Get the Sugar Out; Elizabeth Abbott, author of Sugar: A Bittersweet History; Dr. Eric Westman, director of Duke Lifestyle Medicine Clinic; (?), Dr. Hyla Cass, integrative psychiatrist and author of 8 Weeks to Vibrant Health and Natural Highs; MeMe Roth, founder and president of the National Action Against Obesity; Dr. Nancy Appleton, author of Lick the Sugar Habit; Dr. Woody Merrell, author of Unleash Your Natural Energy; Dr. Fred Pescatore, author of The Hamptons Diet; Amy Kalafa, co-founder of “Two Angry Moms,” which is dedicated to cleaning up the school food environment; Susan Linn (?), director of Campaign for a Commercial-Free Childhood; Dr. Yvonne Sanders Butler, principal of Browns Mill Elementary School in Lithonia, Georgia; the first sugar-free school in the country; Roberta Ruggiero, founder of the Hypoglycemia Support Foundation;; Dr. Larry McCleary, author of The Brain Trust Program; Dr. Roberta Lee, vice chair of the Department of Integrative Medicine at Beth Israel's Center for Health and Healing in New York City; the “Nutrition Twins” Tammy Lakatos Shames and Elysse ("Lyssie") Lakatos, authors of Fire Up Your Metabolism; and integrative medicine practitioner Steven J. Bock, M.D.
Then from 12 noon Friday to 11:59 Saturday, we'll conduct a supportfest on Twitter. If you don't have an account yet, just sign up at Twitter and then start following @TwitAsYouQuit.
Frustrated right now? Want support this minute? Get going now by becoming a member of my free online Kicksugar discussion group.
Remember, if you have sugar issues, this Sugar Shock Blog is your place to get news updates, information about upcoming programs and much more.
Sign up now for the Great Worldwide Sugar-Out Challenge.
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