Stop the Soda This Summer! California Experts Challenge You on Stop SUGAR SHOCK! Radio Show

Challenges are so much fun -- both issuing them and taking them. Which is why today's Stop SUGAR SHOCK! Radio Show will be a lot of fun.

Today, I'm presenting two representatives of The Nutrition Services and Public Health Department in Alameda County (in northern California), who challenge you to give up soft drinks this summer. 

Tune in to my Stop SUGAR SHOCK! Radio show (either today, July 31, at 4 p.m. EST. or afterwards) to hear Anthony Iton, M.D., J.D., MPH, the Alameda County Public Health Department Director and Health Officer, and Diane Woloshin, Nutrition Services Director.

They'll share info about their innovative Soda-Free Summer Campaign, which the folks at Kaiser Permanente were smart enough to help support.

You'll learn how this exciting program got underway in the first place -- it's a great story. You'll also find out how this campaign is really taking off and achieving acclaim and acceptance from Alameda Counry residents.

Again, remember that if you cannot listen live to my Stop SUGAR SHOCK! Radio show, you can listen afterwards, in the convenience of your own home.

By the way, you may recall that I blogged here previously about this Soda Free Summer program and then again here., which is intended to educate Alameda County families about the value of reducing or eliminating products full of sugar and high fructose corn syrup, beginning with sodas.

Join us today or afterwards.

Remember, tomorrow, Wednesday, Aug. 1, also at 4 p.m. EST, I am presenting a special show to interview leading weight loss expert Brian Wasink, Ph.D., director of the Cornell University Food and Brand Lab and author of the much-acclaimed book, Mindless Eating: Why We Eat More Than We Think.

Getting back to the idea of challenges, my exciting, energy-filled, sugar-free life actually began with a challenge in 1998. My doctor challenged me, telling me that all my symptoms would go away. Sure enough, it worked, which is why I'm thriving here today.

Now, I challenge every reader of SUGAR SHOCK! to cut out sweets and quickie carbs for three weeks.

Sure enough, that's working amazingly well. I receive hundreds of e-mails from contented people who took the Stop SUGAR SHOCK! Challenge and discovered that doing so helps them so much!

So I invite you: Take Alameda County's soda-free challenge and see what wondrous things will happen!