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« Ban the Easter Bunny! 70 Non-Edible Goodies to Give Instead of Sugar-Filled Candies (Which Could, If Over-Consumed, Lead to Hypoglycemia or Type 2 Diabetes) - Article | Main | Happy Passover To Those Of You Who Celebrate »

Catch the Show, "Childhood Obesity: Danger Zone"

Hurrah for Al Roker, who, of course, is best known as The Today Show's weatherman and feature reporter.

America's favorite weather guy -- who's been outspoken out about his own battles with weight -- put his weight (not the kind you put on a scale) behind an important documentary about childhood obesity, which has quadrupled in 40 years.

Al Roker Productions is unveiling "Childhood Obesity: Danger Zone," which premieres Saturday, March 31 (9 p.m. EST) on the Food Network.

The show -- which I haven't had a chance to see yet (given my hectic schedule this week) -- also re-airs:

  • April 01, 2007 12:00 AM ET/PT
  • April 07, 2007 5:00 PM ET/PT
  • April 08, 2007 6:00 PM ET/PT

The documentary "explores why more than 12 million children and teenagers have serious weight problems and the health risks they face. It profiles young people who have successfully turned things around," AP's writer David Bauder reports.

"If you run the numbers out, this would be the first generation that has a shorter life span than their parents," Roker told The Associated Press. "That's scary."

I'm eager to see the documentary, which, incidentally, does delve into the fact that children are eating more sugary junk food, which, as we well know, is made quite tempting by relentless television advertising. It also discusses the rise in fast-food restaurants, the upswing in kids playing video games, and the fact that schools have scaled back on physical education.

But it highlights some success stories, too, which should be heartening to contemplate.

I'm really pleased to see Al Roker tackle such an important issue. I am puzzled, though, as to why -- given the TV personality's own battles to keep his weight under control and his production company's bold, exemplary move to tackle a documentary about childhood obesity -- the same company previously chose to do a documentary about the founders of three big sugary food companies, Milton Hershey, Famous Amos, and Tom Carvel. Doesn't the new children's obesity documentary imply that these and other "Titans of Taste: Sweet Success" have played a part in the obesity epidemic?

Even so, my applause goes to Al Roker and his production company for dicussing such an important problem in America today -- childhood obesity.

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As you are aware obesity in children is a huge issue in New York City. According to the New York City Department of Health and Mental Hygiene, nearly half of New York City elementary school children are not at a healthy weight and one in five kindergarten children is obese. I thought you'd be interested in a unique product that is being launched in January 2008 by a New York City company to fight childhood obesity. Elmhurst Dairy, the only milk processing facility in New York City, is introducing an innovative concept called ELMoo™ to promote low fat and no fat milk to kids in a fun way. Kids are very attracted to the adorable cow-shaped bottle that comes with stickers and games as well as an associated interactive website ( www.myelmoo.com.) The parents will prefer ELMoo™ milk because • the fun aspect will encourage their children to drink healthier milk, • it stays fresh longer because it will be processed with a special clarifier technology, • the opaque white bottle shields the milk from light which protects the vitamins and • the kidvenient 3 quart size has an easy pour design and fits in the side door of the refrigerator. If anyone is interested in the ELMoo TM concept and the fight against child obesity, please contact lmorman@elmhurstdairy.com.

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