FCC to Study Link Between TV Watching & Rise in Obesity

Here's another fascinating item. The Federal Communications Commission plans to study the link between all that TV watching and the rise in obesity, the AP reported.

The FCC even made a whole official announcement about it. Here's what AP reporter Sam Hananel wrote:

"Small children can't weed out the marketing messages from their favorite shows," FCC Chairman Kevin Martin said Wednesday at a news conference. "Especially when the marketing campaigns feature favorite TV characters like SpongeBob or Scooby-Doo."

Interesting.

Frankly, I think it would be heck of a lot easier to just ban TV commercials for all that junk food. In fact, as I learned while researching my book SUGAR SHOCK!, we here in the U.S. are way behind the times. In a bunch of countries in Europe, they have all kinds of rules and regulations to keep nutritiion-poor foods off the boob tube.