While I feel for businesses that aren't doing well, I can't say that I'm particularly sad when I hear that sales of movie theater candy are dwindling, as the Los Angeles Times recently reported .
Call me un-American, but my heart just doesn't go out to companies that rely on folks pigging out on popcorn and candy when seeing movies. Rather, my more profound empathy and tremendous compassion go to the folks, who are suffering from a variety of conditions and diseases, which may, in fact, be furthered, or even triggered, by their habit of consuming way too many quickie carbs.
But this box office slump and dwindling junk-food sales that movie theaters are experiencing is a prime occasion for me to rant and rail about my big pet peeve.
I absolutely hate, hate, hate that movie theaters sell only unhealthy, sugary, fatty food! You simply cannot find any decent, nutritious fare in movie theaters. Why not?!
Ugh, every time I see a film (which is quite often), I have to look the other way as I pass by nutrient-lacking, calorie-filled "foods" that seek to tempt me. I'm pretty good now at passing by concession stands--or even just buying water at the movies. (OK, I confess that I do make once-in-a-blue-moon slips--buying some popcorn--which I always regret later.)
Look, I am saddened that movie theaters aren't doing so well because of dwindling attendance. (I'm exempt here -- several movie theater houses actually make good money off my friends and me, because we regularly feed our movie habit. I just love seeing films as a way to set aside my cares for a couple of hours.)
But, frankly, I'm sick of having water as my only option to buy at the movies. It's downright annoying and even unnerving to be forced to sneak in some almonds and other healthy snacks--and hope that some movie theater guard doesn't throw me out for breaking their ridiculous rules--that you're only allowed to eat their calorie-laden, sugary or salty fare.
Anyhow, back to this fascinating piece by Los Angeles Times reporter John Horn. The astute journalist caught a hopeful sign amidst the bad news about dwindling theater concession spending. (Big hurrahs for the newspaper for which I used to write, first as an intern and later as a freelancer.)
Horn writes:
"Where some see lemons, others see lemonade — or, at least, fruit smoothies. Steve Nilforoushan says that what theaters and their patrons really need is a healthy alternative to all those salty and sugary rations."
Amen to that! Horn continues:
"Appearing at the convention for the first time, Nilforoushan was launching Smoovies, a frozen drink filled with bananas, strawberries and no high-fructose corn syrup. Nilforoushan says his concoctions would cost just over $1 for exhibitors to make, and retail for as much as $6.50 — a healthy profit for theaters, he says, but not a wallet-gouging increase over what such drinks cost in smoothie stores."
No high fructose corn syrup? Now that is cool! More from Horn:
"Look around here. Everything is junk food," Nilforoushan said, surveying the ShoWest tradeshow floor. "Movie attendance doesn't really worry me, because the graph for growth in the smoothie industry is going up exponentially."
Now that's more like it! But, seriously, why don't these concessionaires take their cue from the increasingly popular Whole Foods and start offering apples, pears, bananas, raw vegetables, or maybe even some healthy soups?
Actually, my favorite movie-theater concession idea is this: Whole Foods, Wild Oats or Trader Joe's (or whichever health-food chain gets smart first) opens stands in every theater across America, offering nutritious snacks to us moviegoers. Yum!
Like my idea? Help me get it heard by the powers that be at health food chains across the country!
























Concerned? Get Your Ticket Now to Dr. Weil's Fascinating NYC Nutrition Conference
For members of the public and forward-thinking medical professionals interested in learning about cutting-edge health and nutrition information, you'll want to check out the upcoming 3rd Annual Nutrition & Health Conference from April 30 to May 3, in New York City.
This year's conference is sure to be an exciting one, if last year's event is any indication. You see, for the 2005 conference, I hopped on a plane to Arizona for the amazing gathering, which is the brainchild of Dr. Andrew Weil and the University of Arizona's Program in Integrative Medicine. (It was exciting for me -- while there I interviewed Dr. Weil, Dr. Walter Willett and Dr. David Ludwig for my upcoming book, SUGAR SHOCK!)
Anyhow, this fabulous nutrition event -- which is co-sponsored by Columbia University's College of Physicians and Surgeons and the Richard and Hinda Rosenthal Center for Complementary and Alternative Medicine -- features a fascinating line-up of panels and speakers, as you can see in the event's brochure.
If you're a physician, nurse, dietitian and other health care professional, you'll have a chance to attend talks about the following subjects during the May 1 to 3 program:
If you're just a concerned citizen and want a program geared toward members of the public, you can go to the Public Forum, which includes talks from the following:
Tickets are available on a first-come, first-served basis to the sure-to-fill-up public event so if you want to go, I highly recommend that you register right now for the Public Forum.
By the way, if you go, look for me and make sure to introduce yourself. I'd love to meet some readers of this blog.
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